Welcome to my portfolio

Hi, I'm Divya Vissamsetty

SEO Analyst | Digital Marketing Specialist | Hyderabad, India

Hyderabad-based SEO Analyst with 3+ years of experience driving organic growth through keyword research, technical SEO, content optimization, and social media strategy. Passionate about helping businesses rank higher and grow smarter.

0+ Years Experience
0+ Keywords Ranked
0+ Clients Served
Google Ads
SEO
Meta Ads

Know Who I Am

I'm a passionate SEO Analyst & Digital Marketing Specialist with over 3+ years of experience helping businesses grow their online presence through data-driven strategies.

Based in Hyderabad, India, I currently work at Ochre Digi Media Pvt Ltd where I drive organic growth through comprehensive SEO strategies — from keyword research and technical audits to on-page optimization and link building. Previously, I led digital marketing for Sai Ayush Ayurveda Hospital & Hyderabad Laser Surgery Hospital, managing everything from social media and Google Business Profile to SEO and online reputation.

I hold an MBA in Marketing & HRM from Maris Stella College, Vijayawada, and hold a Digital Marketing Certification from Digital Kora, Bangalore. I'm passionate about helping businesses of all sizes — from healthcare to e-commerce — achieve measurable growth through ethical, data-driven SEO.

Core Strengths

  • Strategic SEO Planning & Execution
  • Technical SEO & Site Audits
  • Keyword Research & Competitor Analysis
  • On-Page & Off-Page Optimization
  • Social Media & Brand Presence Management

Industries Worked With

  • Healthcare & Wellness
  • E-commerce & Retail
  • Digital Media & Publishing
  • Real Estate
  • Education
  • Hospitality

My Mission

To empower businesses with transparent, results-driven digital marketing strategies that deliver sustainable growth and measurable ROI.

Technical Expertise

SEO

Technical SEO 95%
On-Page SEO 92%
Off-Page SEO 88%
Local SEO 85%
Keyword Research 90%
Competitor Analysis 87%

Analytics & Advertising

Google Analytics90%
Google Search Console88%
Google Tag Manager85%
Google Ads82%
Meta Ads80%
LinkedIn Ads78%

Tools & Content

Ahrefs90%
SEMrush88%
Screaming Frog85%
Content Strategy82%
Excel80%
Canva / WordPress75%

Professional Services

SEO Audit

Comprehensive website audit covering technical SEO, on-page factors, backlink profile, and competitor benchmarking.

Keyword Research

In-depth keyword discovery and opportunity analysis to target high-intent search terms with real conversion potential.

Technical SEO

Site structure optimization, schema markup, Core Web Vitals improvement, crawl budget optimization, and indexation fixes.

Website Optimization

Page speed optimization, mobile responsiveness, UX improvements, and conversion rate optimization strategies.

Competitor Analysis

Deep competitive intelligence to identify gaps, opportunities, and strategies that outperform your competition.

Local SEO

Google Business Profile optimization, local citation building, review management, and local pack ranking strategies.

GBP Optimization

Complete Google Business Profile setup, optimization, post creation, Q&A management, and insight analysis.

Google Ads

Search, Shopping, Display, and Performance Max campaigns with precise targeting, A/B testing, and ROAS optimization.

Facebook & Instagram Ads

Meta Ads strategy, audience targeting, creative testing, and campaign scaling for maximum ROI.

LinkedIn Ads

B2B advertising campaigns with precision targeting by job title, industry, company size, and seniority.

Content Optimization

SEO-driven content writing, optimization, and strategy aligned with search intent and user experience.

Monthly SEO Reporting

Detailed monthly reports with key metrics, insights, recommendations, and transparent performance tracking.

Case Studies

SEO

E-Commerce SEO Overhaul

Client: TrendMart (Fashion E-com)

Challenge: Organic traffic declined 40% after a site migration; pages not indexed.

Strategy: Technical audit, sitemap rebuild, canonical fixes, content gap analysis.

Tools: Ahrefs, Screaming Frog, Google Search Console, GA4

Organic Traffic+180%
Indexed Pages2.3K
Revenue+65%
Google Ads

SaaS Google Ads Campaign

Client: CloudBase (SaaS Platform)

Challenge: High CPA ($85) with low conversion rate (1.2%).

Strategy: Keyword restructuring, ad copy A/B testing, audience layering, landing page optimization.

Tools: Google Ads, GA4, Optimizely, Google Tag Manager

CPA Reduction-55%
CVR3.8%
ROAS4.2x
Meta Ads

Meta Ads for Local Business

Client: Bella Dental Clinic

Challenge: Low lead volume and high cost per lead ($45).

Strategy: Lookalike audiences, retargeting funnels, video ads, lead form optimization.

Tools: Meta Ads Manager, Canva, Facebook Pixel

Cost Per Lead$12
Lead Volume+320%
Conversion Rate4.5%
LinkedIn Ads

B2B LinkedIn Ads Campaign

Client: ProConsult (B2B Consulting)

Challenge: Low engagement and high CPL on LinkedIn.

Strategy: Matched audiences, thought leadership content, InMail campaigns, A/B ad formats.

Tools: LinkedIn Campaign Manager, HubSpot, Canva

CPL Reduction-40%
Demo Requests+150%
CTR2.8%
Website SEO Audit

Full Technical SEO Audit

Client: HealthFirst (Wellness Brand)

Challenge: Site scored 45/100 on Core Web Vitals; 60% pages had duplicate meta tags.

Strategy: Comprehensive audit covering 200+ checkpoints with prioritized recommendations.

Tools: Screaming Frog, GTMetrix, PageSpeed Insights, Ahrefs

PageSpeed Score92/100
Issues Fixed127
Organic Traffic+95%
Keyword Research

Keyword Strategy for Real Estate

Client: PrimeProperties

Challenge: Website ranking for only 12 keywords with zero transactional intent.

Strategy: 500+ keyword opportunity analysis, search intent mapping, topic cluster development.

Tools: Ahrefs, SEMrush, Google Keyword Planner, Excel

Keywords Ranked340+
Traffic Increase+280%
Top 10 Rankings85

Work Experience

February 2024 - Present Current

SEO Analyst

Ochre Digi Media Pvt Ltd — Hyderabad, India

  • Conduct keyword research and competitor analysis to identify high-impact opportunities for organic growth
  • Implement on-page SEO optimizations including meta tags, headers, internal linking, and content structure, improving keyword rankings and visibility
  • Perform technical SEO audits (crawlability, site speed, mobile optimization) and collaborate with developers to resolve issues
  • Execute off-page SEO strategies such as link building and outreach to strengthen domain authority
  • Track and analyse SEO performance metrics including traffic, rankings, and conversions using GA4 and Google Search Console
  • Create, schedule, and manage social media content across Instagram, LinkedIn, Facebook, Twitter/X, and Pinterest to enhance brand presence
  • Support lead generation activities through LinkedIn organic strategies
AhrefsGA4Search ConsoleScreaming FrogLinkedInCanva
February 2023 - February 2024

Digital Marketing Executive

Sai Ayush Ayurveda Hospital & Hyderabad Laser Surgery Hospital — Hyderabad, India

  • Developed and executed digital marketing strategies to improve brand visibility and online presence
  • Managed social media platforms, Google Business Profile, and Justdial listings with optimized keywords and service details
  • Conducted keyword research and optimized website content, images, and alt tags for SEO performance
  • Updated blogs, offers, and landing content to attract organic leads
  • Performed URL inspections and performance monitoring using Google Search Console
  • Responded to customer reviews and comments to improve engagement and brand reputation
GMBSearch ConsoleSEOSocial MediaExcelCanva

Certifications

Digital Marketing Certification

Digital Kora, Bangalore

September 2022 - November 2022 Preview

Google Ads & Meta Ads Certification

Oneclick Institute, Hyderabad

Issued: 2025 Preview

AI Powered Digital Marketing Course

Frontlines Media, Hyderabad

Issued: 2026 Preview

Google Analytics Individual Qualification

Google

Issued: 2024 Preview

Google Ads Search Certification

Google

Issued: 2024 Preview

HubSpot SEO Certification

HubSpot Academy

Issued: 2023 Preview

LinkedIn Marketing Labs Certification

LinkedIn Learning

Issued: 2024 Preview

SEMrush SEO Toolkit Certification

SEMrush Academy

Issued: 2023 Preview

Academic Background

MBA – Marketing & Human Resource Management

Maris Stella College, Vijayawada

Graduated: July 2022 | GPA: 79%

Academic Project

A Study on the Comparative Analysis of Big Bazaar and D Mart

Conducted a comprehensive study comparing the operational strategies, pricing models, customer satisfaction levels, and marketing approaches of two major Indian retail chains — Big Bazaar and D-Mart. The project involved primary data collection through surveys, as well as secondary research from industry reports. Key findings highlighted differences in cost efficiency, supply chain management, and customer loyalty strategies, offering insights into how each brand sustains competitive advantage in the retail sector.

Tools I Use

Google Analytics (GA4)
Search Console
Google Ads
SEMrush
SEMrush
Ahrefs
Screaming Frog
GTMetrix
Canva
WordPress
Excel
AI Tools
Looker Studio

Latest Articles

SEO

The Ultimate Guide to Technical SEO in 2026

Core Web Vitals, mobile-first indexing, structured data, crawl budget optimization and more technical SEO best practices for 2026.

Jun 15, 2026 8 min read
Read More
Google Ads

How to Halve Your Google Ads CPA in 30 Days

Proven strategies for reducing cost-per-acquisition through audience layering, smart bidding, ad copy testing and landing page alignment.

Jun 8, 2026 6 min read
Read More
AI

AI in Digital Marketing: Trends to Watch in 2026

How AI-powered search, predictive analytics, automated content creation, and smart bidding are reshaping digital marketing.

Jun 1, 2026 7 min read
Read More
Digital Marketing

Digital Marketing ROI: Metrics That Actually Matter

Stop tracking vanity metrics. Focus on CAC, LTV, ROAS, attribution modeling and funnel conversion rates that drive real business decisions.

May 20, 2026 5 min read
Read More
Content Marketing

Content Clusters: The SEO Strategy That Works in 2026

Learn how to build topic clusters with pillar pages, strategic internal linking, and topical authority that Google rewards.

May 12, 2026 6 min read
Read More
SEO

Local SEO Mastery: Dominate Google Maps in 2026

Actionable local SEO strategies including Google Business Profile optimization, citation building, review management and local link earning.

May 5, 2026 7 min read
Read More

Let's Work Together

Offering comprehensive digital marketing services tailored to your business goals. Whether you need a full SEO overhaul, targeted ad campaigns, or ongoing marketing consultation, I deliver results that matter.

Website SEO

Complete on-page and off-page SEO to improve rankings and organic traffic.

Technical SEO

Deep technical audits and fixes including Core Web Vitals, schema, and crawl optimization.

Keyword Research

Data-driven keyword discovery and content gap analysis for maximum visibility.

SEO Consultation

One-on-one strategy sessions to guide your in-house team or agency.

Google Ads Setup

End-to-end campaign setup, optimization, and performance tracking.

Meta Ads Campaigns

Facebook and Instagram advertising with precise targeting and creative strategy.

LinkedIn Ads

B2B advertising campaigns designed to generate high-quality leads.

Monthly SEO Packages

Ongoing SEO management with monthly reporting and continuous optimization.

Website Audit

Comprehensive website health check covering 200+ SEO parameters.

Custom Projects

Have a unique requirement? Let's discuss how I can help achieve your goals.

Local SEO

Google Business Profile optimization, local citation building, review management, and local pack ranking strategies.

Competitor Analysis

Deep competitive intelligence to identify gaps, opportunities, and strategies that outperform your competition.

Google Tag Manager

Tag setup, event tracking, conversion tracking, and analytics integration for accurate data collection.

Content Strategy

SEO-driven content planning, topic clustering, editorial calendars, and optimization aligned with search intent.

Backlinks Building

Strategic link building through outreach, guest posting, and digital PR to strengthen domain authority and boost organic rankings.

Social Media Posting

Content creation, scheduling, and management across Instagram, LinkedIn, Facebook, Twitter/X, and Pinterest to enhance brand presence.

Website Building through AI & WordPress

Build fast, SEO-optimized websites using AI-powered builders and WordPress — fully responsive, custom-designed, and ready to rank.

Let's Talk About Your Project

Let's Connect

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Location Hyderabad, India
WhatsApp Chat on WhatsApp